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Travel and Tourism Syllabus

Travel and Tourism Marketing Syllabus

2021-2022

Destination Marketing Best Practices: Part 1 | Noble Studios

 

Teacher:  Mrs. Debbie Harris

debbie.harris@somerset.kyschools.us

Google class code:  I5UDQG2

 

Course Description:  Travel and Tourism introduces students to career opportunities available in the exciting industry of Travel and Tourism.  Fundamentals of marketing and other business-related topics include communication skills, economics, human resource management, promotion, marketing-information management, and selling.  Instruction includes domestic and international travel, sales techniques, transportation methods (road, water, air, and rail), food and beverage marketing, and destination marketing.  Activities include group activities, presentations, games, role-playing, and field trips (for DECA members).

 

Our main textbook for the class will be Hospitality and Tourism by Glencoe McGraw-Hill.  The following will be covered during the course of the school year:

 

First nine weeks: 

The History of Hospitality and Tourism/Trends/Technology (Week 1-2)

*Students will describe the current trends in the travel and tourism industry.

*Students will describe the businesses found in travel and tourism.

The Economic Impact of Hospitality and Tourism (Week 3-4)

*Students will describe the impact travel and tourism has on the local, state, and national economy.

*Students will describe social, economic, and business factors that impact travel and tourism.

Marketing Basics in Travel and Tourism (Week 5-7)

*Students will identify the concept of marketing mix and marketing segmentation as it relates to the travel and tourism industry.

*Students will contrast the advantages of proprietorship, partnership, or corporation as an organizational structure for a travel agency.

 

 

Marketing Research for Hospitality and Tourism (Weeks 8-9)

*Students will outline the type of marketing research that should be conducted prior to developing a marketing plan for a selected hotel.

Second nine weeks:

Pricing Hospitality and Tourism Products and Services (Weeks 10-11)

*Students will identify factors that impact the profit margin of different types of businesses in the travel and tourism industry.

Distribution of Hospitality and Tourism Products and Services (Weeks 12-13)

*Students will use computers/electronic equipment whenever possible, utilize software, appropriate web software and other kinds of technology to collect, organize, and communicate information and ideas.

Promotion of Hospitality and Tourism Products and Services (Weeks 14-16)

*Students will describe the types of promotional strategies used in the travel and tourism  industry.

Customer and Employee Relations (Weeks 17-18) 

*Students will identify trends in the use of technology in the travel & tourism industry.

Third nine weeks:

The Restaurant Business (Weeks 19-21)

*Students will use computers/electronic equipment whenever possible, utilize software, appropriate web software and other kinds of technology to collect, organize, and communicate information and ideas.

The Hotel Business (Weeks 22-24)

*Students will describe the types of products & services hotel and lodging facilities offered to the business travel market.

The Tourism Business (Weeks 25-27)

*Students will identify the concept of marketing mix and marketing segmentation as it relates to the travel and tourism industry.

Fourth Nine Weeks:

Destination Marketing (Weeks 28-30)

*Students will identify key web sites that provide up-to-date information.

Risks/Geography of Hospitality and Tourism (Weeks 31-33)

*Students will research travel destinations exploring a variety of geographic locations and identify their cultural differences.

Career Opportunities in Hospitality and Tourism (Weeks 34-36)

*Students will identify the career opportunities, job responsibilities, and employment requirements in the travel and tourism industry.

**The Virtual Business Restaurant will be incorporated as a real world application of knowledge. 

Grading Scale:

A = 90-100

B = 80-89

C = 70-79

D = 60-69

F = 59 and below


 

FINAL EXAM/GRADE CALCULATION/EXEMPTIONS

Fall Semester

1st 9 weeks grade (T1) 40% + 2nd 9 weeks grade (T2) 40% + Fall Semester Exam 20% = Fall Semester Grade ( ½ credit)

Spring Semester

3rd 9  weeks grade (T3) 40% + 4th 9  weeks grade (T4) 40% + Spring Semester Exam 20% = Spring Semester Grade ( ½ credit)

 

If a student is EXEMPT during the Spring Semester: 

Third nine weeks grade (T3) 50% + Fourth nine weeks (T4) 50% = Spring Semester Grade ( ½ credit)

 

Final Exam/Exemption Policy

  1. Students will NOT be allowed to be exempt from any state required exam.

  2. No students are exempt from Fall Semester Final Exams.

  3. Students may be exempt from Spring Semester Final Exams as described below:

  • Seniors with an ‘A’ average may be exempt from a Spring Semester Final Exam or a culminating final project at the teacher’s discretion.

  • Any student enrolled in an AP course (with an A or B average) who takes the AP exam will be exempt from the Spring Semester Final exam in that class.

 

MATERIALS FOR CLASS

You will be responsible for having your device charged and available for use during class each day.  Most assignments will be completed utilizing Google Classroom.  Please also bring a writing utensil to class to complete paper activities.

 

TESTS/QUIZZES

There will be tests given over specific units of study.  You will need to study worksheets, study guides, notes, etc. for the tests.  We will have a review over the material the day before the test.   

 

CONSULTATIONS

Please remember that this syllabus may be adjusted as needed throughout the school year.  If at any time you or your parent would like to know your progress in my class or if you have any questions, please feel free to contact me during my planning time (1:17-2:09pm) at 678-4721 or you can call me at home at 677-0418.  My e-mail address is: debbie.harris@somerset.kyschools.us

 

MRS. HARRIS’ CLASSROOM RULES

Rule #1 – Bring all needed materials to class.

Rule #2 – Listen and stay seated when someone is talking. 

Rule #3 – Respect other people’s property.

Rule #4 – Sit in your assigned seat daily.

Rule #5 -  Cell phones and head phones should be put up at all times, unless being used for instructional purposes. 

Rule #6Mutual respect always! (Heads up!) 

 

Let’s have a great year and lots of fun learning how marketing works in Travel & Tourism!!!